Which two practices can enhance the visibility of a CTA in an email?

Using visually striking colors is an effective way to enhance the visibility of a Call to Action (CTA) in an email. Bright, contrasting colors can draw the reader's eye directly to the CTA, making it stand out against the other elements in the email. This visual prominence encourages recipients to notice the CTA immediately, which increases the likelihood that they will engage with the content, whether that's clicking a button, signing up, or making a purchase. The use of vibrant colors effectively communicates urgency and encourages action.

In addition, using strong verbs and language is another method that enhances a CTA's visibility. Strong, action-oriented words create a sense of urgency and encourage users to act. Phrases like "Get started," "Join now," or "Shop today" not only provide clarity but also motivate readers to engage with the content.

The other practices listed, such as using subtle colors for the background or low-contrast text colors, would not effectively enhance visibility. Subtle colors might blend into the background, diminishing the impact of the CTA, while low-contrast text colors decrease readability, potentially causing the CTA to go unnoticed by the reader.