Which two methods could Northern Trail Outfitters use to determine the more successful email version in their semi-annual sale announcement?

The most effective method for Northern Trail Outfitters to determine the more successful email version in their semi-annual sale announcement is A/B Testing. This method allows marketers to send two variations of an email to different segments of their audience simultaneously. By analyzing the performance of each version based on specific metrics like open rates, click-through rates, or conversions, businesses can determine which version resonates more with their audience and leads to better results.

In contrast, Audience Builder and Journey Builder serve different purposes. Audience Builder is primarily focused on segmentation and targeting rather than testing performance. Journey Builder is used to design customer journeys and automate messages across various channels, but it does not inherently offer the capability to compare the performance of different email versions. Automation Studio is geared towards automating and scheduling tasks rather than directly testing and comparing email content effectiveness. Therefore, A/B Testing is the most direct and reliable method for determining the successful email version in this context.