Which two considerations should a marketer take when analyzing high hard bounce rates to ensure improved future sends?

The appropriate action when analyzing high hard bounce rates is to remove the bounced domains from future sends. Hard bounces indicate that the email couldn't be delivered due to permanent issues, such as invalid or non-existent email addresses. Continuing to send emails to these addresses not only wastes resources but can also negatively impact the sender's reputation. By removing these bounced domains from your mailing list, you help to maintain a clean and engaged subscriber base, leading to better overall deliverability and engagement rates in future campaigns.

Addressing high bounce rates by managing your list effectively is crucial for ensuring that only valid and engaged subscribers receive your communications. This practice will boost the overall performance of your email marketing efforts.