Which two actions can enhance a Welcome Series campaign?

Enhancing a Welcome Series campaign often revolves around making new subscribers feel valued and excited about the relationship they are entering. Sharing the email program's value proposition is a key action that serves this purpose effectively. When new subscribers understand what they can expect from the email communications — such as exclusive deals, valuable content, or helpful tips — they are more likely to engage positively. This sets the tone for an ongoing relationship and can increase engagement rates.

Personalizing email content is another essential aspect that can enhance a Welcome Series campaign. Tailoring emails to reflect the subscriber's interests or behaviors helps create a more meaningful connection. However, while personalization is impactful, it wasn’t selected as the correct answer in this instance.

Sending three emails on the first day can overwhelm subscribers and may lead to increased unsubscribes or reduced engagement rates. Additionally, requiring subscribers to refer friends during a welcome series can come off as pushy and may deter new subscribers who are still becoming familiar with the brand.