Which tool should the marketing team use to remind customers about a discount during their birthday week?

Using Playbooks is the right choice for reminding customers about a discount during their birthday week because Playbooks streamline the process of executing and managing marketing campaigns, specifically tailored for customer engagement. They provide a structured framework that can include various components like email templates, scheduling options, and workflows that can be leveraged to send targeted reminders.

In the context of a birthday discount, Playbooks facilitate the creation of a thoughtful, automated campaign that can trigger communication during a specified time frame, ensuring that customers receive timely notifications about their discounts. This organized approach helps in maintaining a consistent message while improving customer experience by adding a personal touch during their birthday week.

Other tools like Data relationships, AMPscript, and Data Extract Activity, while useful in their own contexts, do not directly create or manage marketing campaigns in the same comprehensive manner as Playbooks do. Data relationships primarily focus on data management, AMPscript is a coding language used for dynamic content in emails, and Data Extract Activity is used for retrieving data but does not directly relate to customer reminders for discounts. Playbooks, therefore, emerge as the most suitable tool for achieving the desired marketing outcome effectively.