Which of the following methods can be used to import data into the Marketing Cloud?

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The Import Wizard is a user-friendly tool within Marketing Cloud that facilitates the process of importing data into your account. It provides a guided interface that allows users to easily upload files, map the fields from their data sources to the appropriate fields in the Marketing Cloud, and manage the import process. This method is particularly suitable for those who may not be familiar with SQL or other programming languages, making it accessible for marketers who want to bring in data quickly without the need for technical expertise.

While other methods such as SQL Queries and Data Extraction play roles in managing and manipulating data already within the Marketing Cloud, they are not primarily designed for importing new data. SQL Queries can be used to interact with data within data extensions, allowing querying and transformation but not direct import. Data Extraction generally refers to pulling data out of Marketing Cloud rather than bringing it in. Import Activity, while it relates to importing data, often involves more complex configurations and automation setups, usually as part of an Automation Studio workflow rather than a straightforward import method like the Import Wizard.

Thus, the Import Wizard stands out as the most direct and user-friendly option for importing data into Marketing Cloud.

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