Which four methods can be used to segment data?

The correct answer highlights the fundamental tools and methods available in Salesforce Marketing Cloud for effective data segmentation.

Groups refer to collections of subscribers that can be organized based on specific criteria, making it easier to target audiences for campaigns. Measures are metrics or key performance indicators that help in assessing the effectiveness of campaigns or actions based on segmented data. Data filters are powerful tools that allow marketers to create targeted segments by applying specific rules to their data. SQL activities enable advanced users to manipulate and segment data using SQL queries, offering a high degree of customization in defining audience segments.

This combination of methods provides marketers with a comprehensive approach to segmentation, ensuring they can finely tailor their messaging and campaigns to meet the needs of distinct audience segments. By using these tools, marketers can enhance engagement and improve the overall efficacy of their marketing strategies.