Where can a created Measure be utilized as criteria for data?

A created Measure can be utilized as criteria for data within a Data Filter because Data Filters are specifically designed to segment data by applying conditions based on attributes and measures. Measures, which are quantitative metrics derived from data, play a crucial role in identifying specific subsets of data that meet defined criteria.

In Data Filters, you can use these Measures to create rules that filter contacts based on the calculated values. This allows marketers to effectively target communications based on customer behavior and performance metrics, enhancing the precision of email campaigns and overall marketing strategies.

While SQL Query Activities, Data Extracts, and SSJS activities involve data manipulation and extraction processes, they do not directly function as criteria for filtering data like Data Filters do. SQL queries can use measures but in a different context—primarily for retrieving or analyzing data rather than filtering it for specific uses. Data Extracts focus on pulling data out of the system for export, while SSJS activities involve scripting and automation without a direct measure filtering capability analogous to Data Filters.