When targeting an international audience, which two questions should Northern Trail Outfitters consider for legal compliance?

When targeting an international audience, considering whether the subscriber's country requires a local business address is crucial for legal compliance. Many countries have specific regulations regarding the identification and transparency of businesses collecting personal data. Having a local business address helps establish credibility and trust with subscribers, and it is often mandated by laws like the CAN-SPAM Act in the United States or GDPR in Europe.

Adhering to these legal requirements ensures that businesses are operating within the bounds of the law, which can help avoid potential fines or legal issues. It also fosters a positive relationship with customers by demonstrating respect for their jurisdiction's regulations. Understanding and implementing these requirements is an essential part of a successful global email marketing strategy.