When determining the success of an email campaign, what is typically measured?

Measuring the success of an email campaign primarily involves evaluating engagement metrics that indicate how recipients interacted with the email. Open rates reflect the percentage of recipients who opened the email, providing insight into how effective the subject line and preheader text were in capturing attention. Click-through rates measure the percentage of recipients who clicked on links within the email, which shows how compelling the content and calls to action were.

Understanding these metrics allows marketers to assess the effectiveness of their messaging and make data-driven decisions for future campaigns. These metrics are directly related to the goals of email marketing, which typically revolve around driving engagement, conversions, and returning value on investment.

In contrast, factors like the number of images used or the length of the email do not provide direct insights into recipient engagement and thus are less relevant in measuring campaign success. While social media shares can indicate interest, they are not a primary metric for evaluating the effectiveness of an email specifically, as they relate more to the broader social engagement rather than the email campaign's direct performance.