When designing for mobile devices, what is a recommended best practice?

When designing for mobile devices, stacking content in a single column is a recommended best practice. This approach is beneficial because mobile screens have limited width and varying orientations. By stacking content vertically, you ensure that users can easily scroll through the email without having to zoom or adjust their view. This design aids in readability, as text and images are displayed in a straightforward manner that accommodates the smaller screen size.

Utilizing a single-column layout also helps maintain a clean and organized appearance, guiding users through the content in a logical order. Studies have shown that a simpler layout improves user experience and engagement, as it aligns with typical mobile usage behaviors, where users quickly scan information. Properly stacking content enhances the likelihood of users interacting with the email, ultimately leading to better engagement metrics and conversions.