What type of messages should fulfill specific transactional message requirements?

Transactional messages are specifically designed to fulfill certain requirements related to transactions or interactions that a customer has with a business. These messages are crucial as they provide essential information directly related to a customer's request or activity, such as purchase confirmations, shipping notifications, password resets, or account-related updates.

The nature of transactional messages is that they are triggered by a specific action taken by the user, and they contain important data that the user expects to receive. Unlike marketing emails, which focus on promotions and brand engagement, transactional messages serve a functional purpose and often come with higher open and engagement rates since customers are expecting them as part of their interaction with the brand.

While promotional notifications and feedback surveys may have their respective uses in keeping customers informed or gathering opinions, they do not meet the defined criteria of transactional messages that require immediate and contextually relevant information, making transactional messages the appropriate choice for fulfilling specific transactional requirements.