What must be configured in a Marketing Cloud account to utilize the import wizard?

To utilize the import wizard in a Marketing Cloud account, Enhanced FTP must be configured. Enhanced FTP provides a secure file transfer option that allows for easy uploading of files, which is essential for the import wizard to work effectively. This capability facilitates the import of data from files stored on the server into the Marketing Cloud, enabling marketers to manage their subscriber lists and other data efficiently.

In contrast, while File Transfer and Data Loader are tools related to data management in Marketing Cloud, they do not specifically enable the import functionality needed when using the import wizard. Encrypted FTP, though it offers secure file transfer, does not provide the comprehensive features and ease of integration that Enhanced FTP does in the context of the import wizard. Thus, Enhanced FTP is the necessary configuration for this specific functionality within Marketing Cloud.