What is the maximum size an image can be in a portfolio?

The maximum size for an image in a portfolio is set at 200 KB or less to ensure that assets load quickly and efficiently within email clients and web platforms. This size limit helps maintain optimal performance and user experience, as larger images can lead to slower loading times and may cause issues with email deliverability. By keeping images within this size constraint, marketers can enhance the chances of their emails being opened and viewed without compromising the visual quality of the content.

In the context of email marketing, adhering to size limits is crucial because it affects both user engagement and the overall effectiveness of a campaign. Images that are too large can lead to increased bounce rates and lower engagement statistics, making it imperative to follow the specified guidelines.