What is the first step to set up a reporting function within Marketing Cloud?

Determining the metrics to track for campaigns is the foundational step in setting up a reporting function within Marketing Cloud. Establishing clear metrics is essential because they provide the necessary framework to evaluate campaign performance. This involves identifying key performance indicators (KPIs) that align with the overall marketing goals and objectives. By first determining what to measure, you create a focused approach to data collection and analysis.

Without having specific metrics in place, subsequent actions such as selecting an automation tool, creating a visualization dashboard, or integrating third-party applications would lack direction and purpose. The effectiveness of any reporting function relies heavily on understanding what success looks like and how it can be quantified. This initial step ensures that the insights gathered will be relevant and actionable, enhancing the overall value of the reporting process.