What is provided by a standard data tracking extract?

A standard data tracking extract provides basic email information such as bounces and clicks. This type of extract is designed to give essential metrics related to email performance, focusing on how recipients interact with the email content.

Basic email information includes important details that are crucial for evaluating the effectiveness of email campaigns. Bounces offer insight into delivery issues, while click data indicates engagement levels with the content. This information is fundamental for marketers to assess their email strategy and make necessary adjustments.

The other options listed do not align with the core purpose of a standard data tracking extract. Advanced customer behavior analytics and external customer contact details fall outside the scope of what this extract provides, as they require more comprehensive data analysis and additional data sources. Email unsubscribe rates, while important, are generally considered a specific metric and are not the primary focus of a basic tracking extract.