What functionality is required to implement a global audience campaign using Journey Builder?

To implement a global audience campaign using Journey Builder, the required functionality is typically the ability to manage and orchestrate customer journeys effectively across various channels and segments. Automation Studio is essential for the execution of automated workflows, managing data imports, exports, and streamlining overall marketing automation processes.

Journey Builder often relies on these workflows to ensure that the right audiences are targeted at the right time with the right messaging. By integrating Automation Studio, you can set up triggered journeys based on events or data updates, ensuring seamless communication and engagement with a global audience.

While other options like Audiences, Attributes, and Data Extensions play important roles in data management and segmentation, they do not encompass the broad automation capabilities required for orchestrating a global audience campaign effectively within a journey context. Therefore, focusing on Automation Studio's capabilities is crucial for achieving the desired outcomes in a global audience campaign.