What does a triggered send in Marketing Cloud require?

A triggered send in Marketing Cloud is designed to automatically send emails based on specific user engagement events or behaviors. This means that the email is not sent manually or at a pre-scheduled time but is instead initiated when a certain action occurs, such as a user signing up for a newsletter, making a purchase, or abandoning a shopping cart.

This automation makes triggered sends highly effective for personalized marketing because they allow for timely communication that aligns closely with customer actions. By focusing on specific interactions, triggered sends aim to enhance the customer experience and improve engagement rates.

In contrast, the other options do not align with the nature of triggered sends. Manually scheduling a list upload or implementing a static data import process are not driven by user interactions and do not provide the same level of responsiveness as triggered sends. A direct API integration, while it can facilitate various functions, is not a requirement for all triggered sends and may not specifically relate to the engagement event itself. Thus, focusing on user engagement is key to implementing an effective triggered send strategy.