What are the initial steps in creating dynamic content?

The initial steps in creating dynamic content involve a structured approach that ensures both effectiveness and efficiency in targeting the audience. Planning is essential because it allows you to define the goals, audience segments, and the overall messaging strategy. Once the planning phase is completed, the next logical step is to preview the content. This step helps in visualizing how the dynamic content will appear to different segments based on the defined rules, making adjustments as needed before fully implementing it.

After previewing, the next step is to build rules that will govern the display of different content variations based on subscriber attributes or behaviors. This foundational setup is crucial for ensuring that the dynamic content serves the intended purpose and meets the specific needs of different audience segments.

Finally, creating the content comes last in this sequence, where the actual dynamic elements are developed according to the rules set during the previous step. This order not only streamlines the process but also increases the likelihood of delivering relevant and personalized experiences to the recipients.