How do Automation Studio and Journey Builder differ in functionality?

Automation Studio and Journey Builder serve distinct but complementary purposes within Salesforce Marketing Cloud. Automation Studio primarily emphasizes the manipulation, management, and automation of data processes. It is designed for running various automated tasks, such as data imports, exports, and SQL queries, which help in preparing data for campaigns and other marketing activities.

On the other hand, Journey Builder is specifically focused on customer engagement. It allows marketers to design and manage customer journeys based on individual behaviors and interactions. By utilizing Journey Builder, marketers can create personalized experiences, automating responses and communications that adapt to customer actions in real-time.

The distinction between the two tools lies in their core functionalities, where Automation Studio enhances data handling capabilities, whereas Journey Builder is centered around building and tracking customer engagement journeys.