How can a marketer ensure successful compliance with email regulations like CAN-SPAM?

Including an unsubscribe link in every email is essential for complying with regulations like CAN-SPAM. This law requires that recipients should have a straightforward way to opt out of receiving future emails. By incorporating an easy-to-find unsubscribe option, marketers not only fulfill legal obligations but also cultivate trust with their audience. This transparency respects users' preferences and enhances the overall sender reputation, fostering a healthy email marketing strategy.

While using a verified sender email address, regularly updating contact preferences, and authenticating emails using DKIM are important practices for email deliverability and security, they do not specifically address the compliance requirement for providing recipients with an option to unsubscribe. Only the inclusion of the unsubscribe link directly aligns with the stipulations set forth by CAN-SPAM, making it a critical aspect of legal adherence in email marketing campaigns.